September marks the beginning of one of the most eagerly awaited agricultural campaigns in the Valencian Community: the harvest of the bagged table grapes from Vinalopó. In an emotional and traditional event held in the municipality of La Romana (Alicante), the symbolic cutting of the first bunch was carried out, thus giving the starting gun to the 2025 campaign. This year, the event had the outstanding participation of BRANDT Europe, the official sponsor, reaffirming its commitment to quality, sustainability, and innovation in the agri-food sector.
The cutting of the first bunch: A tradition with symbolic value
Each year, the official start of the harvest in the Vinalopó region is celebrated with the cutting of the first bunch of bagged grapes, an event steeped in symbolism and emotion that brings together farmers, institutional representatives, cooperatives and companies from the agri-food sector.
On this occasion, the event took place in La Romana, one of the towns with the greatest wine tradition in the area. With the presence of local and regional authorities, the economic, social, and cultural importance of this campaign for the region of Medio Vinalopó was highlighted.
Vinalopó Designation of Origin: Recognized excellence
The Vinalopó Bagged Table Grape PDO is the only one in the world that protects this traditional method of cultivation, in which each bunch is individually bagged to guarantee its integrity, flavor and aesthetic quality. This artisanal practice not only protects the fruit from pests but also allows a more uniform and natural ripening.
Thanks to this careful process, the bagged grapes of Vinalopó have earned a prominent place in both the domestic and export markets and have become a symbol of agricultural excellence and regional identity.
BRANDT Europe: Agricultural innovation at the service of quality
In 2025, BRANDT Europe, the European subsidiary of the multinational BRANDT International, participated as the official sponsor of the event in La Romana, reaffirming its commitment to the development of sustainable and high-yield agricultural solutions.
From its branch in Seville, BRANDT has consolidated its presence in the Vinalopó region, working closely with local producers to improve the quality of the grape through advanced foliar fertilization and environmentally friendly products. According to the company, "supporting the start of this harvest is also supporting the commitment of farmers to offer an excellent product."
BRANDT's participation not only highlights the role of innovation in the sector but also reinforces the value of public-private collaboration in the continuous improvement of Mediterranean agriculture.
A bright future for the 2025 campaign
The outlook for the 2025 campaign is optimistic. The weather conditions have favored the development of high-quality grapes with an exceptional size and flavor. In addition, international demand is expected to continue growing, thanks to the established prestige of the "Uva Embolsada del Vinalopó" brand. With the active participation of companies such as BRANDT Europe and the commitment of local cooperatives and farmers, this campaign is shaping up to be one of the most outstanding in recent years.
